Deep market research
Long-form, multi-angle deep dives into the Unreal asset marketplace — a category at a time. What sells, what doesn't, the sub-niches, the pricing, and the openings.
Games as Recipes: What AI Can (and Can't) Build
A video game is a recipe of about 45 reusable ingredients drawn from five kitchens — art, audio, writing, code and feel. AI has near-solved one cluster and barely moved another, so a genre's buildability is decided almost entirely by which kitchen its core ingredients come from. We score all 45 ingredients and all 30 major genres, then join them to real demand.
The AI Era and the Unreal Marketplace
The catalogue was already growing exponentially before ChatGPT. What actually inflected in the AI era: output per seller rose ~60% (to 5.4 listings a year), a brand-new generative-AI niche appeared from nothing, and first-time sellers arrived faster than ever.
The VFX Market: What Sells, What Doesn't, and Where the Gaps Are
VFX is 4.6% of the catalogue (3,657 packs), typically priced at $19.98, 89% carry video, and new releases are 74% UE5.